USP Model

Indian Communication Model

Ubiquitous Sphota Pratibha

A Consciousness-Based Model of Communication by Dr. Uma Shankar Pandey


 

USP Model at a Glance

A colour-coded map of how consciousness turns private insight into public meaning—and how listeners return the favour.

ColourLayerRole in Consciousness
 

Soft green

External Stimulus → Prakāśa & VimarśāThe world knocks; awareness opens the door.
 

Amber

Pratibhā (Intuitive Spark)First flash of meaning—the “Aha!” moment.
 

Sky blue

Pasyantī → Sphoṭa (Holistic Insight)Whole meaning blooms at once; words not yet fixed.
 

Deep blue

Madhyamā (Conceptual Structure)Insight breaks into grammar, vocabulary and syntax.
 

Pale blue

Vaikharī / Dhvani (Spoken / Perceived Form)Sound-waves, pixels, gestures—the signal in the air.
 

Gold

Abhidhā – Lakṣaṇā – VyañjanāThree engines that let words point, hint and suggest.
 

Sand yellow

β-Pratibhā (Reconstructive Spark)Listener’s fresh flash while decoding the message.
 

Coral rose

Rasa ConsummatedFelt relish—meaning fully tasted, emotion integrated.
 

Purple

Algorithmic AgentSignal without inner life—useful but not conscious.

1. Two Conscious Ladders

  • Potential Sāhṛdaya α (left panel) climbs from green stimulus up to pale-blue Vaikharī, turning inner spark into an audible/visible message.

  • Actualised Sāhṛdaya β (right panel) descends the same colour steps in reverse—receiving, parsing, then rehumanising the signal into lived experience.

Rehumanising turn: the model highlights every place where conscious insight (amber & blue layers) is required—something an AI (purple) simply bypasses.


2. Semantic Activation (dotted gold arrows)

The golden bar labelled “Abhidhā – Lakṣaṇā – Vyañjanā” feeds each Madhyamā.

  • Abhidhā: direct pointing (“tree”).

  • Lakṣaṇā: contextual extension (“the White House” refers to the U.S. government).

  • Vyañjanā: aesthetic or emotional suggestion (poetic undertone).

These semantic powers animate both speaker and listener simultaneously—hence the mirror-image dotted lines.


3. Hermeneutic Feedback Loop (solid blue curve)

Once β-Rasa ripens, a large blue arrow sweeps back to α, landing on the light-lavender “Revisions” box.
The listener’s consummated meaning interrogates the speaker’s earlier layers.

Inside the box two mini-loops show bidirectional tug-of-war:

LoopMeaning
Pasyantī ⇄ Revisions“Your overall picture is off. Please reshape the gestalt.”
Madhyamā ⇄ Revisions“Your wording/grammar misleads. Please tweak the code.”

This is hermeneutics in action: dialogue refines both what we see and how we say it.


4. Agency Shift Band

A faint beige bar under both ladders announces: “β becomes new α.”
Any listener who reaches sky-blue Pasyantī can spring into speech, restarting the left ladder. Real-time chat, classroom debates, Twitter threads—all live here.


5. AI Node and the Rehumanising Contrast

The purple Algorithmic Agent drops a purple signal directly into β-Dhvani.
It looks like communication but skips every colour step associated with awareness.
Placing this shortcut beside the human ladders dramatises what only consciousness supplies: intuition, holistic insight, revision and Rasa.


6. Why Rasa Matters

The coral-rose box is the end-zone of understanding. Rasa is not mere “emotion added on”; it is the felt adequacy of meaning. When Rasa is satisfied:

  1. β’s internal world resonates with the message.

  2. Hermeneutic feedback can fire authentically—critique grounded in experience, not guesswork.

  3. Agency shift becomes possible; the listener is now equipped to speak with integrity.

No Rasa, no genuine dialogue—only data transfer.


7. Using the Diagram

  • Educators: Walk students through each colour; pause at the Revisions box and ask, “Where in group work do we allow this?”

  • Designers: Keep AI in the purple lane; mark every hand-off to a human ladder for ethical review.

  • Researchers: Map EEG or fMRI events onto colour stages—test where the spark (Pratibhā) and burst (Sphoṭa) occur.

  • Writers & Speakers: Before publishing, run your draft through the right-hand ladder—does it gift the reader a clear Rasa?


Take-home Sentence

Communication is not a one-way pipe but a colour-rich spiral in which consciousness lights the path, machines feed the channel, and Rasa seals the human bond.

Licence. © 2025 Dr. Uma Shankar Pandey. This diagram and its explanatory text are released under the Creative Commons Attribution–NoDerivatives 4.0 International licence (CC BY-ND 4.0). You may copy and redistribute the material in any medium or format, provided you give appropriate credit and do not remix, transform or build upon it.

USP Model

Welcome to the Ubiquitous Sphota Pratibha Model. As the proponent of this model, I’ve centered it on sphota—the burst of meaning—and enriched it with pratibha (intuition) and rasa (emotional essence) to connect us on a deep, universal level.

Watch USP Model on YouTube

3 thoughts on “USP Model”

  1. Excellent 👌👌
    Dear sir
    It’s new innovative approach and true representation of Indian Communication System.
    Kudos to you USP sir for this USP Indian Communication Model

    Thanks and regards

  2. Dr.T.Jaisakthivel

    It’s a very interesting topic. To ensure broader understanding, the introduction should also offer a concise overview of these terms, including their etymology and contexts of usage.

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